Punta Cana is the best known place in the Dominican Republic and in 2016 it launched its first regional beer in the country, Cañita. For this project we took care of both the conceptualization of the name and the design of the packaging, as well as the advertising campaign. With this design we seek to convey to consumers a fresh, current and friendly design, just as we Dominicans are, using a color palette from the turquoise blue to the yellow and orange of our Caribbean sun.