Shiner, a leading beer in the state of Texas, enters the IPA (Indian Pale Ale) market with its ‘’Brujas Brew’’ beer. For this project, we designed the illustration and packaging, as well as a series of murals to promote the new brand and bring its mystique to life. The design blends mysticism and boldness, capturing the essence of “Brujas Brew” as a unique and adventurous IPA. In addition to the packaging, we developed a series of striking murals to promote the launch, bringing the brand to life in vibrant, eye-catching displays across key locations. This project celebrates creativity and storytelling, establishing “Brujas Brew” as a standout in Shiner’s portfolio and the competitive IPA market.